November 12, 2001, Austin, TX. - SubstanceTV Inc., producers and publishers of the new SubstanceTV DVD videomagazine, today announced its first retail partner, GameStop Inc., a subsidiary of Barnes and Noble, Inc. Debuting on November 22, SubstanceTV will be available at GameStop's 1,000-plus retail locations nationwide at a $4.99 price point. SubstanceTV was previously available solely by subscription to residents of the U.S. and Canada.

Each issue of SubstanceTV delivers over two hours of innovative, original content, comprised of short films and documentaries, music videos, video game trailers and news, digital exhibits and more. 

"With its emphasis on film, music and, of course, video games, SubstanceTV is exactly the type of entertainment our consumers are most interested in," said Alan Walters, senior buyer for GameStop. "In addition, considering that the item is priced so cost effectively, we anticipate selling a considerable amount throughout the holiday season and beyond."

With original productions and the work of innovative filmmakers, musicians and artists from around the world, SubstanceTV offers rich content in five "Areas of Exploration": Music, Film, Play, People, and Truth. 

This Introductory Issue features plenty of hot gaming content for GameStop's gaming fans, including a behind-the-scenes look at the making of FireFly Studios' Stronghold, a castle building simulation and strategy game for the PC; new Max Payne Xbox footage; and a first look at Grand Theft Auto 3 for the Sony Playstation2. 

"GameStop has a reputation for providing consumers with the best in gaming and entertainment, and we're extremely proud to be included amongst their multimedia titles and magazines," said Jeff Smith, vice president of public relations and marketing. "We look forward to introducing GameStop's huge consumer base to SubstanceTV's unique form of entertainment."

SubstanceTV plays on all home DVD players, PCs and MACs with DVD drives, and PS2 and Xbox console systems. 

Please visit http://www.substance.tv for more information, plus streaming video that previews three segments from its upcoming debut issue.

About SubstanceTV
SubstanceTV, Inc. is a privately held Multimedia Production and Publishing Company based in Austin, Texas, with a satellite office in Dallas. The company is publishing the content-driven interactive DVD videomagazine, SubstanceTV.

Founded in August 2001 by the former founders and management team of artist-driven computer game publisher Gathering of Developers (GodGames), SubstanceTV is comprised of industry leaders with proven track records in developing, publishing, marketing and distributing high-end interactive media.

About GameStop
Headquartered in Grapevine, TX, GameStop, Inc., a wholly owned subsidiary of Barnes & Noble, Inc. (NYSE: BKS), is the nation's largest video game and entertainment software specialty retailer. The company operates over 1,000 retail stores throughout 49 states, the District of Columbia and Puerto Rico, under the GameStop®, Babbage's®, Software Etc.™ and FuncoLand® brands. In addition, the company owns a commerce-enabled Web property, GameStop.com, and Game Informer magazine, a leading video and computer game publication.

GameStop Inc. sells the most popular new software, hardware and game accessories for the PC and next generation game console systems from Sony, Nintendo and Sega, and is also the industry's largest reseller of pre-played games. In addition, the company sells computer and video game magazines and strategy guides, action figures, collectible trading cards, and other related merchandise to the more than 30 million customers that walk through the company's doors each year.

Contact for GameStop, Inc.:
Lori Milovich, Dir. Public & Media Relations
817-424-2130 
lorimilovich@gamestop.com

Contact for SubstanceTV: 
Lori Mezoff
TSI Communications
212-320-2202 
lmezoff@tsicomm.com 

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