SubstanceTV, Inc. (“SubstanceTV”) has created this privacy statement (“Privacy Policy”) in order to provide users of the SubstanceTV Web site located at http://www.substance.tv (the “Site”) with notice of its online information collection and use practices. By using this Site, you accept the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site. SubstanceTV reserves the right to modify, alter or otherwise update this Privacy Policy at any time, so visitors are encouraged to review this policy from time to time. Your continued use of this Site following the posting of changes to these terms will mean you accept those changes. Questions regarding this statement should be directed to SubstanceTV Customer Service Division at support@substance.tv.

This Site is Not Intended For Children
This Site is not intended for visitors under the age of seventeen. If you are under the age of 17, you may visit and enjoy viewing the content of the Site but you may not provide any personal information to the Site or participate in any activity that would allow you to provide personal information to the Site or make such information available to others. If SubstanceTV learns that a visitor under the age of 17 has provided personal information to, on or through the Site, SubstanceTV will delete such information from its files.

A Note for Parents
The SubstanceTV Site is not intended for children under the age of seventeen and will not knowingly collect personal information from visitors of this age. Regardless of age, SubstanceTV encourages parents to speak with their children before allowing them to use online services, and supervise their children's online activities. SubstanceTV also encourages parents to consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from disclosing their name, address, and other personal information online. For additional information about parental control tools, please consult the Direct Marketing Association at: http://www.thedma.org/consumers/guidetocontrolsoftware.phpl

What information does SubstanceTV collect on the Site?
IP Address - An IP Address (short for Internet Protocol address) is a number that is automatically assigned to your computer by your Internet provider whenever you are surfing the Web. When you request pages from the Site, our servers log your IP Address. SubstanceTV collects IP Addresses for the purposes of internal system administration, to help diagnose problems with our server, and to report aggregate information to our advertisers. Your IP Address is also used to gather broad demographic information, such as country of origin and Internet Service Provider (i.e., AOL, AT&T @home, etc.). Our server may also record the page that linked you to us (e.g., a search engine). SubstanceTV uses this information only in aggregate and non-personally-identifiable form and solely for the purposes of internal review. Our server cannot automatically record your name or address.

Cookies - Our Site also uses “cookies,” or text files sent from our server to your computer's hard drive, for record keeping purposes and to understand our audience. Cookies make using our Site easier by, among other things, saving your preferences for subsequent visits. The cookie transmits this information back to our Site's computer, which, is the only computer that will read it. These cookies are restricted for use only on our Site, and do not transfer any personal information to any other party. Most browsers are initially set up to accept cookies; however, you can reset your browser to refuse all cookies or indicate when a cookie is being sent. (Note: you will need to consult the help area of your browser application for instructions.) If you choose to disable your cookies setting or refuse to accept a cookie, some parts of the Site may not function properly or may be considerably slower. For example, without cookies, you will not be able to set personalized preferences or you may have difficulty entering contests.

Personal Information - Our Site gives you the option to provide us with some of your personal information such as your name, e-mail address, street address, and telephone number. SubstanceTV will use this information solely for the purpose for which such information was provided, i.e. entry in a contest or registration with the Site. SubstanceTV may also use this information to present you with news and information regarding SubstanceTV's products and services.

To place an order/subscription request with SubstanceTV, we require certain payment information, such as your credit card number. We use this information to confirm your order before shipping. This information is shared with a third party transaction clearing service and our other commerce partners in order to ship and bill you for the subscription(s) or products you order.

We may also request that you provide us with certain demographic information (such as age, gender, preferences, etc.) so that we can personalize your experience at our Site. We do this to show you content that we think might interest you, according to your stated preferences. You will always have the option not to provide such information, though we will not be able to customize content for you without your input.

We may also disclose individual customer information if required to do so by law, for example, pursuant to a court order.

In addition, SubstanceTV may disclose user information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who causes (or we believe may cause) injury to or interference (either intentionally or unintentionally) with SubstanceTV's rights or property, other visitors, or anyone else that could be harmed by such activities.

Agents and contractors of SubstanceTV who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for SubstanceTV.

Links
This site contains links to other Web sites. We are not responsible for the privacy practices or the content of such Web sites and hereby expressly disclaim all responsibility and liability that may arise there from.

Partners
From time to time, SubstanceTV may offer contests, sweepstakes, and other promotions that are sponsored by or co-sponsored with third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the contest, sweepstakes, or promotion. SubstanceTV has no control over the third-party sponsors' use of this information. SubstanceTV will notify you at the time when it requests your personally identifiable information whether such information would be available to third-party sponsors.

Community Section, Bulletin Boards and Chat Areas Visitors to the Site are solely responsible for the content of messages they post on public forums, such as the Site's chat rooms and bulletin boards. Visitors should be aware that when they voluntarily disclose personal information (e.g., visitor name, Email address, phone number) on the bulletin boards or in the chat areas, that information can be collected and used by others and may result in unsolicited messages from other people.

Choice/Opt-In
We may provide you the opportunity to receive communications from SubstanceTV or our promotional partners at the points where we request information about you. We here at Substance believe that you should opt in to receiving such communications, as opposed to the usual situation on many other web sites where you have to sort through a dozen menus just to opt out.

This Site is hosted and operated in the United States This Site is hosted and operated in the United States. U.S. law applies to SubstanceTV's data collection and use practices with regard to the Site. Visitors understand and agree that all information that may be provided to SubstanceTV on or through the Site will be transferred to, and collected, maintained and processed in, the United States and other countries and territories.

This Site is hosted and operated in the United States This Site is hosted and operated in the United States. U.S. law applies to SubstanceTV's data collection and use practices with regard to the Site. Visitors understand and agree that all information that may be provided to SubstanceTV on or through the Site will be transferred to, and collected, maintained and processed in, the United States and other countries and territories.

Security
We employ industry standard technology and security procedures intended to maintain the confidentiality and accuracy of the information you provide and to prevent loss or misuse. Your personal information is stored on protected servers in a secured facility with access limited to our data administrators. To protect your credit card and other personal information when you shop at the SubstanceTV store, we use a “secure server” with an above industry standard SSL 128-bit key encryption. However, no data transmission over the Internet can be guaranteed to be 100% secure, and although we will exercise great care to provide a secure transmission, we cannot guarantee that any personal info you submit to us will be free from unauthorized third party intrusion, and you do so at your own risk.

Material Changes to this Privacy Policy
We reserve the right to revise this Privacy Policy from time to time. Notification of material changes to this Privacy Policy will be posted on this page of the Site, so periodically check this page. Contact Us If you have any questions about this Privacy Policy or the general practices of our Site, contact us at: pr@substance.tv.

To view educational material on consumer privacy, please see http://www.ftc.gov

Last updated August 7, 2001